Misbehaving, the behavioral part of economic decisions
- Zohair Fa
- Oct 22, 2024
- 1 min read
Updated: Jun 25, 2025

I've been diving into behavioral economics, and Richard Thaler's 'Misbehaving' really opened my eyes. This book explains how our decisions are often irrational and influenced by psychological biases. It's fascinating to see how these behaviors play out in financial markets, where people frequently make irrational decisions. I want to explore some of the examples and case studies discussed in the book.
One real-life example from Thaler's book: People are more upset about losing $100 than they are happy about gaining $100. This can lead to irrational financial decisions, like holding onto losing stocks too long to avoid realizing a loss.
Thaler also highlights how framing affects decisions. For instance, telling someone they have a 90% chance of winning feels better than saying they have a 10% chance of losing, even though it's the same probability. This can impact everything from investments to insurance. 🎲
Understanding loss aversion can help us make better financial decisions. By recognizing our biases, we can avoid common pitfalls like overreacting to short-term market fluctuations. We'll explore more of these examples from Thaler's work and see how they apply to our daily lives.




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